Emotional Connection: Unveiling the Secrets to Effective Branding in the Digital Age

Successful branding in today’s ever-evolving digital environment goes well beyond catchy slogans and eye-catching logos; instead, companies aim to foster deep emotional bonds with their target audiences – emotions are at the core of consumer behavior and loyalty! In this article, we uncover all the secrets of adequate digital age branding – storytelling power; measuring emotional engagement levels with consumers through emotional design techniques; emoticons’ role; and exploring their effect in building consumer emotional attachment.

Brand Storytelling in the Digital Era

Within digital branding, storytelling has quickly emerged as an engaging means of reaching and captivating consumers emotionally. Through narratives that engage consumers’ senses and resonate with target audiences, brands can establish solid emotional ties. For example, according to one Google study, emotionally engaging advertisements were twice more likely than non-emotive ones to generate purchase intent and drive purchase behavior.

Nike’s Dream Crazy campaign with Colin Kaepernick struck an emotional chord among consumers by depicting an unconventional figure pursuing their goals despite obstacles, drawing solid reactions and sparking meaningful discussions – creating strong emotional responses among viewers who identified with qualities like determination, courage, and resilience that Nike wanted consumers to identify with.

Measuring Emotional Engagement

Emotional engagement needs to be measured accurately to assess the success of branding initiatives. Traditional metrics like click-through rates and website traffic provide insight but only scratch the surface of emotional connections made online; for a deeper look into them, brands employ advanced tools like sentiment analysis, social media listening techniques, and neuroimaging techniques – this provides more profound understanding.

Coca-Cola‘s “Share a Coke” campaign employed sentiment analysis to measure consumer reactions on social media. By tracking emotions expressed through user-generated content, Coca-Cola gained valuable feedback about their emotional branding strategy; using this data, it refined and amplified emotional connections between itself and its target audiences.

Squadhelp’s convenient solution can help brands find creative and unique names for tools or platforms dedicated to measuring emotional engagement in branding. By leveraging generators, contests, and more, brands can discover catchy and memorable names that align with their goals in measuring emotional engagement in the branding process.

Emotional Design in Branding

Digital designs play an instrumental role in shaping emotional bonds between brands and consumers, using user experience principles, visual aesthetics, and interactive elements to craft immersive brand experiences that elicit emotions in users. Studying patterns and innovations within dynamic design analysis can enable brands to stay ahead in an ever-evolving competitive landscape.

Apple’s attention to detail extends beyond physical products to digital experiences. The seamless integration of hardware and software enhances user interactions, fostering a sense of familiarity and trust. The iconic Apple logo evokes prestige and aspiration, becoming a symbol of quality and innovation. By consistently delivering exceptional digital designs, Apple continues to captivate consumers and solidify its position as a design leader in the tech industry.

The Power of Emojis

In today’s text-heavy digital environment, emoticons have proven an indispensable asset in emotional branding strategies. Transcending language barriers allow brands to convey emotions directly to their target audiences while giving consumers an avenue for expression while engaging with brands more personally and relatable than before.

Emojis serve as a visual language that adds nuance and emotional depth to digital communication. Brands like Domino’s Pizza leverage this trend to connect with consumers on a more human level. By incorporating emojis into their campaigns, Domino’s Pizza simplified the ordering process and fostered a sense of playfulness and interactivity. This innovative approach resonates with younger demographics and encourages brand loyalty through memorable experiences that go beyond traditional marketing tactics.


Emotional connections have become the cornerstone of effective branding in an age where digital is constantly shifting and adapting through storytelling, measuring emotional engagement, using dynamic design elements such as emojis, or employing emotional design strategies that build meaningful bonds between brands and their target audiences. Technology continues to advance, so they must adapt their strategies as the power of emotional branding increases to build meaningful bonds in today’s ever-evolving landscape.

When To Outsource Your Tech Tasks (and When to Do Them In-House)

outsourcing tech tasks

Deciding whether to outsource your tech tasks or do them in-house can be tough. On the one hand, you want to save money by doing things yourself. On the other hand, you also want to ensure things are done right and that your business is secure. So what’s a small business owner to do? Today, freelance writer Melinda Curle shares some ideas to help you get started.

Business Formation

One of the first tech-related tasks you’ll need to do when starting a small business is to choose a business structure. This includes deciding whether you want to form a limited liability company (LLC), corporation, or sole proprietorship. An LLC is a popular choice because of the legal protections and tax benefits, though. You’ll also need to obtain any necessary licenses and permits. Rather than trying to navigate all this yourself, you might benefit from enlisting the help of an online formation service.


Cybersecurity is a concern for all businesses, but it’s especially critical for small businesses. Wired magazine notes that’s because small businesses are often targeted by cybercriminals due to their lack of resources.

However, there are many simple steps that small businesses can take to improve their cybersecurity posture, including using strong passwords and enabling two-factor authentication. If you’re not sure where to start, look to online resources. That said, this is an area worth outsourcing to professionals.

IT Services

Information Technology (IT) is another area where small businesses often need assistance. Market Business News points out that this includes tasks like setting up email accounts, installing software, and backing up data. While some small businesses may have someone on staff who is capable of handling these tasks, many will need to outsource them to an IT service provider. The good news is that you can easily find an excellent IT service provider that offers affordable monthly plans.

Web Design and Development

If you don’t already have a website for your small business, now is the time to get one. And if you do have a website, it might be time for a redesign. Either way, you might need to find a coder, web designer or developer who can help you create a beautiful and functional website. You might be surprised at how many great web design and development firms offer affordable services

If you’re on a tight budget, consider going the DIY route and using a website builder. Some of the most popular platforms include:

  • ● WordPress
  • ● Squarespace
  • ● Wix
  • ● Web.com

If you’re needing pointers or refreshers on coding, or you’re looking for ways to help you improve aspects of your web-based project, there are many code-related resources available online to help you out.

Process Discovery Tools

To optimize business processes, it’s important to understand how they operate. One way to gain insights into how these processes work is by using process discovery tools. These tools can help businesses identify areas of inefficiency and improve overall productivity. If you have employees who understand these processes, you can use these tools in house. Otherwise, you may want to work with a tech company to get the best results.

When using process discovery tools, it’s crucial to have a clear understanding of which process you want to analyze and to collect enough data to provide accurate insights. Once the data has been collected and analyzed, businesses can make informed decisions on how to streamline their processes and maximize efficiency.

Content Writing

Another essential aspect of having a successful website is having high-quality content. That’s why it’s important to find a talented writer who can help you create compelling blog posts, articles, and other forms of content.

You can find talented writers on freelancer sites like Upwork or Fiverr. Once you’ve found a few writers who seem like a good fit for your needs, be sure to request samples of their work before making your final decision.

If you’re looking for a quality finance writer, contact Melinda Curle. She can help you with content for blog posts, content marketing, email sales copy, and more!

Social Media Management

Last but not least, many small businesses need help with their social media management. This includes creating and executing a social media marketing strategy across various platforms like Facebook, Twitter, and Instagram. If you’re not familiar with social media marketing or don’t have the time to manage your company’s social media accounts yourself, it might be worth outsourcing this task to someone else. There are plenty of top-tier social media marketing firms that provide affordable monthly plans.

Get the Most Out of Your Tech

Small business owners may need to complete various tech-related tasks to run their businesses effectively. While some of these tasks can be done in-house with the help of online resources, others will need to be outsourced to professionals to be done correctly and efficiently. Hopefully, this article has given you some clarity on which tasks and projects are best suited for outsourcing so that you can make the best decision for your business needs!

A Home Business Investment Worth Taking

Investing in a home business can be an exciting and rewarding experience, but it is important to take the time to make sure you are taking the right steps before diving into a new venture. Melinda Curle has put together some helpful tips and tricks to get you started on the right foot.

Investigate Before Making a Decision

Before investing any money into a home business, it’s important to do your research. Take some time to evaluate different business models and consider the pros and cons of each one. Consider your budget, skillset, resources available, etc., as these will all play a role in whether or not starting a home business is right for you.

Have a Strategy

Creating a detailed plan of action will help keep you organized when starting any new venture. Outline what needs to be done, as well as short-term and long-term goals that need to be accomplished for your business to succeed. This includes researching potential competitors, creating marketing strategies, obtaining necessary licenses or permits, etc. Having this information upfront can help save time and money down the line.

Establish Your Financial Limits

Setting a budget is essential for any business venture, big or small. It’s important to understand how much money needs to be spent upfront and to have a plan for overhead costs, supplies and equipment, and taxes. Establishing a financial limit is key for successful financial management in the long run.

Explore Tools That Kickstart Project Management

There are plenty of tools available online that can help simplify project management tasks, such as setting deadlines, tracking progress, and monitoring expenses. With project tracking tools,  you can save time and energy that would otherwise be spent managing multiple tasks simultaneously without such software. Plus, they’re easily accessible via mobile devices, so you can stay connected no matter where you go.

Recognize Potential Risks

Starting any type of business comes with certain risks that need to be considered before investing money. This could include personal savings, loans from family and friends, or other investments. Industry trends can quickly change and may impede progress, while there could also be legal concerns, such as liability in the case of an injury on property owned by a home-based business that does not have proper insurance coverage. It is important to research these potential risks to properly prepare for any unexpected events.

Seek Advice From Established Business Owners

Networking with experienced entrepreneurs can be beneficial for any aspiring business owner. Reaching out through social media or attending networking events can help provide valuable insights on everything from tax deductions to creative ways of generating additional income. Learning from their experiences can help one plan to maintain profitability and scale up operations in the future.

Starting a home business can be a great way to take charge of your future and unlock new opportunities. To make sure you are successful, you should do your research and carefully plan for what lies ahead. With the right approach, starting a home business can bring immense rewards both in terms of financial success and personal satisfaction.

Home Investment Worth Taking

Article by Lexie Dy

A Guide to Starting Your Own Business as a Teenager

There is no age limit to being a business owner. If you have a great idea and want to turn it into something lucrative, you only need the tools to do so. This brief guide can help you develop the tools you need to create a job you’ll enjoy, and teach you the benefits of starting your business career so early. So let freelance writer Melinda Curle show you how!

Student starting a business

Develop a Simple Business Idea

Start simple with your first business. For example, do you typically do yard work for your parents during the summer? You can start advertising your services, such as mowing and trimming and provide yard services for the entire neighborhood. Most people will hire you for weekly or biweekly services, allowing you to develop a client base and make a steady income. Think of a skill you have and how you could use that to make money.

Understand the Benefits of Starting Your Business

Starting a small business while you are young gives you the chance to learn while the financial stakes are not as high. Being a young entrepreneur gives you the opportunity to learn planning skills and fine-tune your business knowledge. These are real-life skills
you can learn before you graduate high school.

And starting your own business may also give you direction when you attend college as you may choose to earn a business-relevant degree. If you think that you’ll want to pursue entrepreneurship long term, then consider pursuing a degree in business management, leadership, or communication. Try this type of coursework to decide what kind of business you want to invest in and what you want your role to be moving forward.

Develop a Business Plan

Once you have a serious idea for a business, you need a business plan. Don’t rush through it. Think it through carefully, and you’ll better understand what you want to do with your business when you finish. Your business plan should include an executive summary with your business description and a brief mention of the products or services you intend to provide. Talk about how you intend to fund your business and your financial projections for the future.

If you have an operational business, you’ll want to discuss how you will run the business on a daily basis and what staff you may need in the future. Any time you have questions about your next move, you should be able to revert back to this plan.

Decide on Your Business Structure

When starting a business, it is important to consider how you’ll structure your business. One good option is to form an LLC, or limited liability company. An LLC has several key advantages that can make it an excellent choice for any business owner. For one thing, its legal structure provides a level of protection from personal liability, ensuring that your personal assets will not be at risk in the event of a lawsuit or other legal issue.

In addition, an LLC can make it easier to raise money for your business by providing investors with certain tax benefits. Furthermore, since your business will be organized as a separate legal entity under an LLC, you will have greater flexibility when it comes to managing and running your company.

Try Out Your Business Options

When you start a business as a teenager, you’ll learn life lessons along the way. If your business fails, treat it as a learning opportunity before starting your next venture. By the time you are in your mid-20s, you’ll be well ahead of the learning curve. So take the time to learn how to form your business and write a business plan, and use these experiences to determine if a business degree might be right for you after graduation.

Guest post by: Lexie Dy

6 Inventive Ways Creatives Can Get Noticed

Creative Way to Get Noticed

6 Inventive Ways Creatives Can Get Noticed and Make More Money

Make your dream of turning your obsession into a well-paying career by sharpening your marketing and promotional abilities. Doing so helps you get discovered by the people who pay top dollar for your skills. Try these ideas presented below by MelindaCurle.com.

1. Launch a Podcast

Hire a podcast provider to start a show about a topic tangential to your work that has interest for your ideal clients. Use a social media campaign to invite fascinating guests to the program. Discuss solutions and valuable information for problems and issues your listeners need to solve. Place creative ads for your services within the show and transcribe the interviews for your blog.

If you create a Facebook account for your show, you can upload a PDF to your Facebook biz page. This is a great way to share show notes and resources with your audience. These kinds of uploads encourage engagement with and sharing of your content, bringing your work to more people.

2. Create a Website

Being a creative means that you’ll want to show off your work. While there are plenty of platforms available to host your examples, nothing communicates like your own website. To be most effective, make sure your website has all the requisite must-have features.

3. Speak in Front of Professional Groups

Host a webinar or speak at a seminar on how your work benefits clients. Use case studies to prove your value. For instance, a writer can keep detailed notes on a client’s return on investment through increased customer engagement and web traffic after long-form blog posts. Examples of other companies in the industry who succeeded with your help create social pressure and a fear of missing out.

4. Create a Limited Company

Lay a foundation for future growth with your business structure. A limited company is an excellent entity for creatives who plan future expansion by hiring employees, such as assistants, researchers, and writers. When you seek funding, seasoned investors typically prefer the structure of a limited company since it’s well-established and predictable.

If you’re comfortable navigating the instructions for company formation, avoid expensive lawyer fees by filing yourself. Otherwise, a formation service can quickly handle the process.

5. Network With Past Friends and Classmates

Previous acquaintances may hold influential positions and be willing to give you a foothold in their market. Search for a fellow graduate’s name, graduation date, and school, or look for other friends who you’ve lost contact with.

When reaching out to old friends, don’t pitch them on your work immediately. Take a genuine interest in what they’re up to and ask sincere questions. When you understand their pain points, you can pinpoint a solution to their problems. You could even create a social media group or a newsletter sponsored by your business with entertaining articles, alumni updates, and promotions for others.

If you don’t feel comfortable with your self-promotion abilities at present, don’t lose hope. Sales and marketing are skills just like anything else, and there are resources available to help you hone those skills yourself.

6. Upgrade Your Home Office

A home office is a great asset for any business, whether you work from home full-time or just need a place to keep work organized and out of the way. But if your home office is looking a little tired, it may be time for an upgrade. Not only will this improve the look and feel of your workspace, but it can also have a positive impact on your business. For example, new furniture and flooring can make your office more comfortable and inviting, which could help to increase productivity. And if you’re looking to sell your home in the future, upgraded features like a home office can help to boost its value. So whether you’re in it for the long haul or just want to spruce up your workspace, consider making some upgrades to your home office. Your business will thank you for it!.

Work hard at producing and promoting your work so you can capture the hearts of people looking for a solution like yours. With persistence and skill, you’ll tap into lucrative communities.

How to Make Accurate Financial Projections for Your Business

Financial projections are documents that are used to forecast the revenue, expenses, and profits of a company by analyzing currently available data. Being able to make good financial projections is key to predicting your company’s financial health and developing long-term strategies for success. So here’s what you need to know, courtesy of Melinda Curle.

Why Financial Projections Are Important

Financial projections help your business in several ways:

  • Predicting product success. Projections may help decide whether a product or service will be profitable or if it should be discontinued.
  • Making better management decisions. Knowing about the profitability of a product, service, or even a whole department will help managers develop strategies.
  • Getting estimates on future sales. Projections can help find future revenues and can predict sales figures by predicting future demand.
  • Determining where to set prices. With a good financial projection, you can figure out the optimal price for goods and services for maximum profit.
  • Securing funding. Financial projections can be used to get loans or to attract investors.

How to Make Financial Projections

Financial projections not only help your business decide the best course of action for a department, product, or service, but they also provide answers for prospective investors, lenders, or shareholders. They can offer a good snapshot of the company’s health and its ability to perform well in the coming months and years.

To make a financial projection:

  • Gather documents and data. You’ll need documents detailing recent sales and gross margin statements by product line, cost of goods sold, accounts receivable, operating costs, and expenditures. All of this is much easier if you take advantage of modern invoicing software to streamline the bookkeeping process.
  • Make a sales forecast. Using available data, figure out the demand you expect to see for all of your company’s offerings.
  • Estimate future spending. Along with figuring out how many sales you expect to get, consider how many expenses the business will have to pay.
  • Make income projections. Use sales and expense forecasts to predict profit and make balance sheets.
  • Create a cash flow projection. Use the above data and documents to predict how much money will be coming in and going out to show investors the financial health of the company or product.
  • Use software. By using software, you can make the process of projecting finances much simpler.

Use these projections to make plans for future offerings. They can help you secure funding, make decisions, and develop strategies.

How to Sharpen Your Finance Skills

A good business owner is always learning. This involves keeping up with the latest trends and innovations in accounting and other business areas but also keeping your skills strong. Consider going back to school to get your MBA, or Master of Business Administration, to increase your business acumen and learn the latest financial skills and strategies. You can earn a degree online, learning from your office or even the comfort of your home, for maximum flexibility and work-life balance.

Continue Developing Financial Strategies

Making good financial projections
and continuous learning will keep your company financially strong and allow you to stay on top of the latest strategies. So be proactive about improving your business strategies and getting all the data you need to make the best decisions possible.

Do you need a freelance writer to create content for your B2B website? Melinda Curle is focused on creating content that converts! She specializes in SAAS blog posts and newsletters that grab your reader’s attention and hold it until they complete your call to action. Call 703-975-8753.

Image via Pexels

Viable Small Business Ideas for Parents (That Aren’t E-commerce-Related) There

There are more than 30 million small businesses in the United States. Of those, around 25 million don’t have any employees besides the owner. These single-employee small businesses are usually small home-based businesses or freelance contractors.

Many people choose to start e-commerce-related businesses from their homes. But selling products and services isn’t the right move for everyone. Thankfully, parents can use several viable home business ideas that aren’t related to e-commerce.

Sharpen Your Business Skills

Going back to school to sharpen your business skills is an excellent start to your entrepreneur journey. You can earn a business degree online in your spare time, which will help build upon necessary skills without taking over your hectic schedule. However, you must choose the right degree.

A few of the best degrees for business owners include:

  • Business management and leadership
  • Marketing
  • Accounting
  • Economics
  • Computer science

Provide Music Lessons

Learning a new instrument is always a popular idea, so if you know how to read music and can play an instrument to a good standard, consider offering music lessons. These can provide income but will also allow you to encourage the next generation of musicians.

Even better, you’ll be helping children and adults expand their brainpower. There’s an entire brain section dedicated to music, which is thought to help socially and emotionally bond people together. Be sure to research music lesson prices in your area to see what to charge.

Offer Childcare

There are more than 70 million children currently living in the United States. Many live in homes with a single parent or with two working parents. These families (and others) desperately need access to affordable, reliable childcare.

Each state has different requirements for home daycare centers, but you can generally watch two or three children in your home without licensing. If you want to take this route, do your research on local guidelines. You may also want to take classes in CPR and first aid training. Lifeguard training would also be beneficial if you have a swimming pool (or will be watching children in a home with one).

Consider Offering Personal Home Services

Are you a jack of all trades? Consider offering a personal home services business. For example, your business might offer:

  • Grocery shopping
  • Running errands
  • Light house cleaning
  • Dog walking
  • Light gardening or mowing
  • Junk removal
  • Home organizational services
  • Child pick up and drop off at school
  • Providing company and light caretaking duties to senior family members

With this type of small business model, the possibilities of what you can offer are nearly endless. The idea would be to find which tasks you enjoy, have the skills for, and are willing to do. Research what local competitors are charging for each type of service to determine your fee schedule.

Your Small Business Doesn’t Have To Be E-commerce-Related

You can use several viable small business ideas as a parent that aren’t related to e-commerce. Learn how to reach your new company’s target audience in this post by Melinda Curle today.

dog walking services

Virginia Cooper

Guidelines for Creating an Effective Marketing Department

An effective marketing-media mix is a powerful tool for business development. Regardless of having the best product in the world, you will not have impressive results if you cannot organize your marketing department. About 47% of small businesses handle their marketing needs in-house.

With the changes happening in business, you need to equip yourself with the tools you can use to ensure a smooth operation of your business. Here are simple guidelines to help you optimize the marketing funnel for the best results against your competition.

Educate Yourself

Some business owners think about themselves as “idea people.” Definitely, not all entrepreneurs are savvy marketers, so there’s always room to learn something useful. In the modern world, you need to have a strong grasp of current marketing concepts in your industry.

There are many fields you can explore to get your products on the market, including SEO, content marketing, social marketing, and more. If you’re building a marketing team from the ground, you need to understand most of these concepts.

As the leader, you must provide guidance on the different marketing strategies you want to use for your business. There are many digital marketing courses online that you can explore at your convenience. Industry experts are available to help you build the skills you need for your marketing setup. Online courses help you familiarize yourself with the software and tools marketers use.

Embrace a Marketing Channel Strategy

A marketing channel strategy can help you get more customers or leads. Modern customers are informed and demand the best, as they want brands to understand their needs and deliver perfection consistently. A channel strategy includes finding ways to expose your products, brand identity, or services to potential customers.

There are many channel strategies to consider depending on your business. First, you should decide if your business is B2C or B2B.

Some examples of channel marketing include social media marketing or personal selling. This option suits your customers if they want to form deep connections with your brand. Through personal selling and social media campaigns, you can promote your brand and engage with consumers.

You can also explore email or direct mail marketing, which is ideal if you don’t want to wait for consumers to find you through the content you post online. Direct mail marketing campaigns can be personalized if you want to make the process more effective. It’s one of the best ways to nurture your audience and build relationships through ongoing interactions.

Another option is embracing PR and marketing partners. This is one of the ways you can upgrade your marketing strategy to deliver excellent results. Ambassadors, marketing affiliates, and PR partners will help you drive attention towards your products or brand by securing coverage in the media. Building more partners helps you have an easier task reaching more customers.

As a part of your marketing strategies, you should research your competition. This is crucial because it helps you monitor what’s happening in your industry. It makes it easy to design a campaign that matches your needs. Build your content around the data you collect about the market. You can hire Melinda Curle, a freelance writer if you need to delegate some tasks.

Invest in Collaborative Systems

To ensure your message finds the target audience, you should integrate content and digital marketing. It’s a no-brainer you should incorporate task-management and collaboration software into your workflow.

Poor communication can hurt your sales, so you must get the tools needed to streamline your messaging when dealing with your customers. A good marketing department needs these tools to make marketing efforts more effective.

Shop around for software that matches your business needs. Some ideal options if you’re getting started include Google Cloud, which allows managers to delegate tasks through text or voice. Once your campaigns get in motion, you will receive detailed reports about progress. Also, the software helps you handle day-to-day budget management for your marketing campaigns. The key to success is ensuring granular visibility on all stages of execution.

Encourage Frequent Feedback

As a marketing department, you should constantly look for ways to boost your status quo. The recommended option is by going to the source and asking people on the front lines for input. You can collect feedback in real-time or once a month, depending on your strategy. Through digital marketing options, you can optimize data collection to understand what’s more effective for your campaign.

This means you can see which ads are generating the most interactions and the percentage of conversion. If your campaign does not meet expectations, you can probe further to know what you should optimize along the chain to make everything work as expected.

Build a Content Calendar

When you map out your content plan, you should create a content calendar, which will help you stay organized. There are free tools you can use, including Microsoft Excel. Make the content calendar as detailed as you can, and include categories like content type, focused keyword, audience persona, sales funnel position, author, and so on.

With the content you’re creating, you should share the marketing efforts through social media. To stay more organized, you can also design a social media post calendar detailing the posts you’ll share and when. These calendars make it easy to lay a foundation for the success of your marketing effort.

For new ideas on how to run your campaigns, you should also step out of the office often to attend conferences. Find local marketing events where you can learn about current trends in marketing. In these events, you can find the best advice on running a marketing campaign.


Getting started with a business includes building a marketing department that will streamline access to the market. Learn about the different aspects of marketing to understand what works in the current landscape. These guidelines are a good place to start.

Grow Your Copywriting Business with Guest Blogging

Getting started in copywriting can be difficult when you don’t have writing samples and no one knows your name. That is where guest blogging comes into play! Guest blogging can not only help you gain experience, but it can help you to identify some excellent opportunities.

Creating Backlinks to Your Website

Your online website is the perfect place to showcase your blogging and copywriting talent. However, you probably won’t be listed on the first page of Google without backlinks to your website. Guest blogging can help you out with that. Most websites will have a biography to credit to the guest blogger. This is where you can add a link back to your website.

Sometimes, you will use your online Google avatar. The link will direct readers back to your website.

Get Well-Known Within Your Niche

When you start out in copywriting, unless you have been super active in multiple forums across many platforms, most people won’t know your name. In business, people like to hire those individuals that they know, like and trust. When people start to see you participating in groups and forums, they will become familiar with you.

As you gain more experience writing for the niche, you may even build a following. This can help you market yourself even more. When you have followers who read your work, you can charge more for your writing knowing that more people will be reading it.

Get Those Necessary Writing Samples

Business owners like to see examples of someone’s writing before they hire you to write a blog post. Sometimes they will ask for a test piece when you apply for a position. Other times they want to see that you have been published by other companies.

This will give the companies a feel for what your writing voice sounds like. They can see how well you connect with their audience. When you offer to write a guest blog post, it creates a deadline for you. No longer can you procrastinate creating those needed writing samples for your website! You have a deadline to meet!

Earn Some Cash With Guest Blogging

Most guest blogging opportunities are not paid, so don’t expect to be paid for every guest blog post that you write. However, there are some companies that will compensate you for your well-written and researched blog posts.

Brain, Child

Alaska Parent

Adoptive Families

Family Tree Magazine

Genealogy related articles.


Parenting magazine for families in Southeast Michigan.

The Penny Hoarder

Personal finance website with around 10 million visitors.

Doctor of Credit

For people who need help with their credit.


Personal finance site for women.

The Motley Fool

Finance website. They offer a chance to work for them for pay.

  • -Apply/Pitch/Submit Page: http://careers.fool.com/openings/
  • -Pay: $100 per article, more if you get hired
  • -Author Page/Byline: Yes
  • -Links allowed in Author Page/Byline: No

Elite Personal Finance

Personal finance website focusing on personal loans and credit cards.

Better Homes and Gardens

Focusing on: health, parenting, travel, and education.

Bless This List

Looks for unusual stories to share.

Belt Magazine

General interest magazine focusing on the “Rust Belt” of the United States.

The Kernel

They publish everything from tech to religion.

Gawker Media

Gawker is a news site, and they publish reported stories and essays.

  • -Apply/Pitch/Submit Page: http://gawker.com/about
  • -Pay: Contact them to find out how much.
  • -Author Page/Byline: Yes
  • -Links allowed in Author Page/Byline: Yes

The Mix

They had out daily writing assignments, so submit a pitch.

  • -Apply/Pitch/Submit Page: http://themix.hearst.com/
  • -Pay: Yes, but join to find out
  • -Author Page/Byline: Yes
  • -Links allowed in Author Page/Byline: Yes, but they are not hyperlinked

Eureka Street

Promotes Jesuit spirituality. Topics covered range from the environment to popular culture.


Collection of stories on the human condition.

  • -Apply/Pitch/Submit Page: http://narrative.ly/contribute/
  • -Pay: Unspecified
  • -Author Page/Byline: Yes
  • -Links allowed in Author Page/Byline: just a list of posts by the author


ListVerse is a fun website covering any topic under the sun in a list format.

The Washington Post

Insights from common people on the street. Everyone has a chance if you can write well.


Funny and biting articles.


Offers an alternative view on everything from fitness to business.


Guest blogging is a great way to get your foot in the door as a copywriter. Get started today by reaching out to some of the above blogs and pitching story ideas.

Get Started with Youtube Video Marketing – Tips for Success!

When it comes to internet marketing, YouTube and video content marketing is a powerful tool. If you aren’t using video content marketing there are some powerful reasons to consider doing so now. Before you dismiss the idea because you are camera shy, consider whether you watch videos on YouTube for information. Do you enjoy it?

Top 5 Reasons to Start Using Video Content Marketing

  1. Videos are very easy to make once you get the hang of it. You can talk much faster than you type, even if you are a very fast typist! It is natural to be a bit shy about talking into a video when you start out. Not everyone is an extrovert, but as you improve, you will become much more comfortable with it.
  2. Videos lead to higher conversions than texts. This is why we see so many sales pages that have an accompanying video to view. It is proven that a site with both video and text will convert at a higher rate than one with just text. While some people prefer to read and others prefer text, if you have both on your page, you will be catering to both demographics.
  3. You can easily help people with videos. If you are sick of explaining a basic concept, create a video. Then you just need to refer people to your video! It is very simple and allows people to follow along as you demonstrate a topic.
  4. Building a video following will enhance your brand. Videos give people a visual and the idea that you are a real person. This is something that is missing with text. When people feel connected to you, they begin to trust you. Trust leads to higher conversions in sales.
  5. Videos get indexed in Google very quickly. Videos get indexed the same way that text gets indexed. However, Google typically indexes at least ONE video within every search that has an associated video. This is because YouTube is a partner with Google. There are many keywords that don’t have any videos associated with them in YouTube, therefore this is huge potential source of traffic!


Getting Started with YouTube

Now that we know that YouTube can be a wonderful source of traffic, you should learn how to get set up with YouTube. You’ll need to set up a channel. I’ll explain the steps for setting up a personal channel.

  • Sign in to YouTube on a computer or through a mobile device.
  • Try any actions that requires a channel, such as uploading a video, creating a playlist or posting a comment.
  • For people who don’t have a channel, you will suddenly see a prompt to create a channel.
  • Check the details and confirm your information to create your new channel. (You will use your Google Account name and photo.)

Setting Up Your Channel

It is important to help people who are interested in your message find your channel. You can do this with the description and cool channel art. Setting up your channel properly will help you look more professional and help build trust with your YouTube audience.

The About Section

The about section is your chance to describe what your message is going to be, what you do, where to find more information about you, and how to get in touch if you have more questions. This is where you can link to other social networks, so people can follow you on multiple channels. You should include your websites and other social media sites here.

The Channel Art

Great channel art can help you stand out from the crowd. It is recommended that you use a simple design or pattern that is consistent with your branding. Make sure that you have the rights to the image that you select. Finally, go check out what these images look like on other devices to ensure that everything looks good. Iphones, monitors and tablets can display the channel art with different dimensions.

Creating Videos for YouTube

Video creation for YouTube can be done in a few different ways. You use a camera and film yourself explaining or doing something, you can use a PowerPoint presentation and add an audio to it. You can use your computer screen as a visual as you explain something. You can edit together other videos to create a new and original video. You can use Window’s Live Movie Maker and add a lot of pictures and some music to create a video. The possibilities are endless. You just have to be a bit creative.

Before you start creating videos for YouTube, you should keep in mind what your message is going to be and who your target audience will be. Start with some keyword research and then check to see if Google already has a video indexed for those keywords. If not, you should be good to go! If there already is a video for that keyword, you can still create a video, but understand that you may not get as much traffic as you initially had hoped for. That is okay.

For more training on researching keywords, make sure that you sign up for wealthy affiliate. You can research keywords and learn how to use them effectively at wealthy affiliate.

Some helpful tools for creating videos:

  • Screencast-o-Matic
  • Windows Live Movie Maker
  • iMovie
  • Camera
  • IPhone Camera
  • Canva – to create a custom thumbnail and channel art header
  • Microphone


Sharing Your Content

If you want to jump start your YouTube channel, you should be sharing your new videos with friends and family. Search engine traffic alone may not grow your channel as quickly as social media will.

Your followers on Google, Facebook, Twitter, LinkedIn, Instagram and Pinterest will probably all be interested in seeing your new video content. If you have started doing email marketing, include a video in your next email as a great way to engage your subscribers and drive traffic to your YouTube channel!


Video content marketing is a powerful way to increase your audience, build trust with your followers and improve your sales online. However, you may want to do a little more work than simply slapping up a video and hoping that someone finds it. A little research goes a long way in getting discovered online. Spending some time creating a professional looking channel will not only help interested people find you, but they’ll also trust you a bit more when they view your videos.

Finally, be proud of what you have created and share your videos. People do glance at how many views your videos get and they see the engagement in the comment section. Encourage your friends and family to engage with your videos, so that when other people view them they will feel comfortable leaving messages and commenting on them.