I’m going to set the stage for why optimizing email for mobile devices isn’t just a nice-to-have, but it’s a must in today’s digital world. With more people glued to their smartphones than ever before, the way they consume information has dramatically shifted. You’re going to find out about the surge in mobile email usage […]

I’m sure you’ve heard that a strong email list is the backbone of any successful email marketing campaign. But how do you go about building one that’s not just big, but also ripe with potential? It starts by focusing on quality over quantity. Don’t be tempted by quick-fix methods that promise rapid list growth; instead, […]

Today, I’m going to kick things off by shedding some light on A/B testing. At its core, A/B testing, also known as split testing, is a method where two versions of a piece (like an email) are compared to see which one performs better. Think of it as a marketing experiment where half your audience […]

In the world of email marketing, sending the right message to the right person at the right time is crucial for success. But what makes an email stand out in an overcrowded inbox? It’s personalization. A mere tweak to the subject line or salutation can significantly increase the chances of your email being opened. In […]

A compelling subject line makes a huge difference. It’s the first impression you get to make in your recipient’s inbox, and it often determines whether your email is opened or ignored. But crafting the perfect subject line isn’t just about being catchy; it’s about connecting with your readers and respecting their time and attention. My […]

Who We Are At MelindaCurle.com, we are committed to maintaining the trust and confidence of all visitors to our web site. In particular, we want you to know that MelindaCurle.com is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. In this Privacy Policy, we’ve […]

I understand the endless quest for engagement in your inbox battleground. You’re not alone in this. Boosting your email click-through rates (CTR) isn’t just a vanity metric; it’s essential for any digital marketing campaign looking to drive results. When your CTRs climb, so do your opportunities to connect with customers and ultimately, your sales. What’s […]

In 2015, the Federal Trade Commission released their new rules for Disclosure Compliance. These rules are set in place to ensure that readers or viewers of web media (blogs, YouTube videos, etc.) know if the blogger/presenter is sponsored, endorsed, or partnered with a different company. Readers need to be informed as to whether the writer […]

Getting your target market to open up an email and read it takes skill. You are probably aware of how many dozens of emails you send to the trash before ever opening them. And those are the emails that make it to your inbox. The rest are chillin’ in your spam folder. All the time […]

Successful branding in today’s ever-evolving digital environment goes well beyond catchy slogans and eye-catching logos; instead, companies aim to foster deep emotional bonds with their target audiences – emotions are at the core of consumer behavior and loyalty! In this article, we uncover all the secrets of adequate digital age branding – storytelling power; measuring […]