A compelling subject line makes a huge difference. It’s the first impression you get to make in your recipient’s inbox, and it often determines whether your email is opened or ignored. But crafting the perfect subject line isn’t just about being catchy; it’s about connecting with your readers and respecting their time and attention. My […]

Who We Are At MelindaCurle.com, we are committed to maintaining the trust and confidence of all visitors to our web site. In particular, we want you to know that MelindaCurle.com is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. In this Privacy Policy, we’ve […]

I understand the endless quest for engagement in your inbox battleground. You’re not alone in this. Boosting your email click-through rates (CTR) isn’t just a vanity metric; it’s essential for any digital marketing campaign looking to drive results. When your CTRs climb, so do your opportunities to connect with customers and ultimately, your sales. What’s […]

In 2015, the Federal Trade Commission released their new rules for Disclosure Compliance. These rules are set in place to ensure that readers or viewers of web media (blogs, YouTube videos, etc.) know if the blogger/presenter is sponsored, endorsed, or partnered with a different company. Readers need to be informed as to whether the writer […]

Getting your target market to open up an email and read it takes skill. You are probably aware of how many dozens of emails you send to the trash before ever opening them. And those are the emails that make it to your inbox. The rest are chillin’ in your spam folder. All the time […]