I’m going to set the stage for why optimizing email for mobile devices isn’t just a nice-to-have, but it’s a must in today’s digital world. With more people glued to their smartphones than ever before, the way they consume information has dramatically shifted. You’re going to find out about the surge in mobile email usage […]

I’m sure you’ve heard that a strong email list is the backbone of any successful email marketing campaign. But how do you go about building one that’s not just big, but also ripe with potential? It starts by focusing on quality over quantity. Don’t be tempted by quick-fix methods that promise rapid list growth; instead, […]

Today, I’m going to kick things off by shedding some light on A/B testing. At its core, A/B testing, also known as split testing, is a method where two versions of a piece (like an email) are compared to see which one performs better. Think of it as a marketing experiment where half your audience […]

In the world of email marketing, sending the right message to the right person at the right time is crucial for success. But what makes an email stand out in an overcrowded inbox? It’s personalization. A mere tweak to the subject line or salutation can significantly increase the chances of your email being opened. In […]