How to Choose A Product to Sell Online

So, you’ve decided that you want to blog and create an online income. Great! Now, you have to decide what you want to sell. What products are you going to have featured on your website? Learning how to choose a product to sell online is all part of an affiliate marketer’s journey. Most people, like myself, start with products they know and love. They review everything under the sun and sometimes it works and sometimes it doesn’t. As you get more advanced as an affiliate marketer, you will discover there are some specific things that you can do to finding profitable products faster. Click here to get step by step training on setting up a blog for profits. 

Step #1 Check out Amazon Bestsellers

Amazon has the greatest variety of products of any affiliate network online. It is highly likely that you will discover products featured on Amazon that fit into your niche. The other great thing about Amazon Bestseller’s list is that they let you know what is popular now. This is what people are buying. You can write a review about one of these things, make recommendations about bestsellers and it is highly likely people who visit Amazon, check it out and even make a purchase.

Keep in mind that many of the books and products featured on the bestseller list are being heavily promoted at the time. This means that you do have additional competition, but it also means that the products sell well, so if you can get people to click featured on your link, it is highly likely that they will make a purchase!

Step #2 Look for Lots of Reviews

Amazon has their own system for reviews. If you are looking at a product, you simply need to scroll down to the bottom to see how many people purchased it and how many reviews are out for it. This gives you a good idea of whether people really like the product. A large number of reviews (over 100) is a great sampling of the market. These people bought the product and either loved it or hated it. Multiple reviews lets you know that the product is in demand.

Read up featured on some reviews. Find out what people like and don’t like about the product. This will help you determine if you should recommend the product for certain people or not. It will also give you a good idea of the general sentiment regarding the product.


Step #3 Check Out Clickbank

Clickbank has its own method of letting affiliates know which products are selling. When you go into the Clickbank Marketplace, you will find digital products in all kinds of niches. How do you know which one to put up featured on your website? Which one should you be reviewing? When I started out, I just reviewed everything in the dieting and fitness niche whose sales page I liked. It took a long time before one of them started making daily sales.

Look for the Gravity. A high gravity score means that the product is selling. I like gravity scores that are over 80. This means that other people are buying the product. Other affiliates are making money featured on the product and if that is the case, it is highly likely that you can too!

Step #4 JVZOO Top Sellers

The top sellers featured on JVzoo are the products that are selling the most. JVzoo lists the products that are the top sellers for the day and the previous days. Once you find the top sellers, check out their website and see if it resonates with you. Do you like it? Does it fit with your target market? Would you recommend it?

Another great way to look for products featured on JVzoo is by checking out the upcoming launches. Usually when a product is being launched, it tends to get a boost in sales. The creator of the product often goes out of his way to buy some extra publicity. You can take advantage of launches by creating a video or blog post that reviews the product.

Step #5 See What’s Trending

There are seasonal fads and kid’s toy crazes such as the fidget spinner. They come and go, but if you are paying attention to what is popular, you can earn some cash from them. Check out twitter and see what is trending. Are there any products in your niche that are getting a lot of hashtags featured on twitter? That should alert you to the fact that they are probably selling well. It shouldn’t take too long to learn about the products that are trending and write a post about it.

When you know what is trending there are lots of ways that you can creatively make sales. You can compare the trends of today to the trends of yesteryear. You can make posts with lists of pros and cons for the trend. You can compare the different products in the trend.





4 comments to “How to Choose A Product to Sell Online”

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  1. Darren - April 11, 2018 Reply

    That’s actually one of the hard parts about affiliate marketing. there are so many millions of products to choose from that we’re spoilt for choice, and nailing down good ones to promote can take some time.

    Amazon is a great choice because the platform is so trusted, just their commissions are really small for most products.

    Some helpful tips here. Thanks for sharing.

    • admin - April 11, 2018 Reply

      Amazon is my go-to! It is very trusted. Thanks for commenting!

  2. H. Erin Nelson - April 13, 2018 Reply

    Hi Melinda! You totally display a thorough run-down of everything needed to enhance a niche site and how to choose products! The many places to go are all mapped out here! I will be working on my niche site soon and adding related products as I see fit—and I have gathered a wealth of information here to apply. Thank you for your “how to” review. I wish you continued success!

    • admin - April 13, 2018 Reply

      Thank you so much! I wish you the best in your endeavors and hope you have lots of success! 

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