The conclusion is the place where you really want to drive home your message. Crafting a killer conclusion is simple, yet some people don’t do it well. You’ll want to make sure that you have some powerful statements that motivate your readers to take action on the things that they just learned.
Include the SEO Keywords In the Header
Google got wise to people stuffing keywords into blog posts at random to make them look like the most relevant blog posts. Now, search engines want to see keywords only where they make sense. The Conclusion header is a place where SEO keywords do make sense.
Including your SEO keywords in your conclusion header will not only reinforce the topic in the mind of the reader, it will also boost your SEO keyword juice.
Engage with Your Readers – Ask Questions
As you close your blog post, these readers have taken time out of their day to read all the way through to the end. Ask them a question about what they have learned. Ask them how they plan on using the content in their lives.
Asking questions gets people to write comments in the comment section. This is great for SEO. It shows that people are interested and value your website enough to make comments.
Ask For Questions
You can ask your readers what questions they have on the topics that you just covered. This can be very beneficial in helping you determine what you need to cover in future blog posts.
Be careful about asking for questions in the conclusion. You ONLY want to do this if you are willing to answer the questions that are asked. No one wants to come back to see if their question was answered only to discover that it wasn’t.
Not every copywriting client wants to have questions, so always make sure that you are following the brand’s voice.
Add a Call to Action
Finally, add a call to action for your readers. You can ask them to sign up for your awesome newsletter, or read another related blog post. If you have a social media strategy, you can encourage them to engage with you on social media.
If your call to action is to sign up for a newsletter, this will be written into the link that they will click on. It won’t always be within the text of the blog post.
A call to action can include checking out a product that is relevant to the topic and will help your readers in their daily lives. You can tell your readers to check out the latest widget in your store.
Killer conclusions are conclusions that really emphasize your message. A powerful conclusion can be simple, but strong enough that your readers are going to remember it. The best conclusions get your readers to take action. They get them to take the next step in the customer journey whether it is signing up for your email list or buying the latest gadget. Powerful conclusions will lead your customers to action.
Watch my Youtube video on writing a killer conclusion: