What matters most when it comes to copywriting and creating great titles and headlines is the ability to trigger an emotion. The right words will prompt readers to click on the title and take action.
Certain adjectives will trigger curiousity. Other adjectives will trigger a fear of missing out or allude to specialized knowledge. These emotionally charged words are powerful when you use them in your titles and headlines.
The right verbs and adjectives will turn an average blog post title into a clickable and shareable blog post title.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”~David Ogilvy
- Bad Ass
Descriptive words are more clickable. They entice the reader more because they entertain a reader’s imagination.