What matters most when it comes to copywriting and creating great titles and headlines is the ability to trigger an emotion. The right words will prompt readers to click on the title and take action.
Certain adjectives will trigger curiousity. Other adjectives will trigger a fear of missing out or allude to specialized knowledge. These emotionally charged words are powerful when you use them in your titles and headlines.
The right verbs and adjectives will turn an average blog post title into a clickable and shareable blog post title.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”~David Ogilvy
- Bad Ass
Descriptive words are more clickable. They entice the reader more because they entertain a reader’s imagination.
7 Replies to “Supercharge Your Blog Post Titles with These Words”
This is a very educational post here. I have to say that this is very important for people to understand when marketing any type of brand or item. However, I am careful when I do write my own post that I am not trying to manipulate the reader in leading them down a hole of click bait. I always make sure I am leading towards great information. Good information otherwise.
Thanks Melinda! I agree that these words definitely get the title to be more interesting and therefore more people might click on the article or video or whatever it is. For example if I was looking up a biceps workout on YouTube and then one of the video titles said something like super explosive biceps exercise then I would definitely be more likely to click that video.
The word free would definitely get my attention a lot. Also the word Secrets or something about how this information is not anywhere else on the internet.
Thank you for your expertise in creating titles. I will keep this in mind for my future articles and videos.
I have personally tried some of these powerful and emotional words and it is one of the best ways to increase the click through rate of a blog title. I also make use of some click bait sites with amazing post titles as a sought of inspiration in coming up with blog titles. It has worked well for me so far and I intend to keep on using them.
Thanks for sharing this. I was looking for a list of these “emotion” words, having come across a list a bit like on Pinterest which I failed to pin. I’m sure, from my own experience, that you’re absolutely right: headlines which trigger an emotion, be it positive or negative, are more likely to click on a title, to read and to take action. Challenging the reader with a statement like “you will never have thought of this”, or “in one way you never thought possible” I think also works well. Asking a question in a headline also seems to generate more clicks than a statement: “Have you tried…?” or “How do you…?” work particularly well. I suppose partly it depends on the niche your audience falls into but most humans are curious by nature and if they see a question they want to find out the answer.
Very enlightening one you have written out here. I now understand the importance of getting the emotions in the readers of my posts. You have also given out important word classes and the words to make use of when writing a blog post to draw the attention of the reader when they see the title. Again, thanks for educating me here.
Another great post, Melinda. I totally agree with the words mentioned to use in your blog titles. I recently created a post with hacks in the title and I had lots of people viewing my page. I also shared the post on facebook and had lots of shares from this.